FIRMSITE FOR LAW FIRMS
Built for law firms. Connected to the intake and case-management tools your team already uses.

Everything required to keep your firm’s website findable, useful, current, and accountable to qualified inquiries and new matters.
01
Get Found
FirmSite improves technical SEO, local and AI-search visibility, and the practice-area and location pages that bring qualified people to your firm.
02
Turn Visits Into Consultations
We help the right visitor understand your experience, see relevant proof, and take the next step from any device or time of day.
03
Add What the Firm Needs
FirmSite can add assessments, bilingual pages, attorney and location directories, scheduling, live chat, CRM connections, and other useful features.
04
Keep It Healthy and Measurable
We handle maintenance, performance, call and form tracking, source attribution, and careful testing so you can see which improvements produce better inquiries.
HOW THE WORK MOVES
FirmSite combines continuous monitoring with requests from your team, then prioritizes the work most likely to improve qualified traffic, intake completion, or new matters.
01
We Spot the Opportunity
We watch search demand, competitor moves, page behavior, technical health, and call and form performance for useful signals.
Practice-area search demand rising
Mobile intake drop-off detected
Next move: build the answer page and shorten intake
02
You Tell Us What Changed
A new practice area, attorney, location, referral relationship, or intake problem can become a clear website request without a long handoff.
We’re opening a second office and adding a new practice area.
Got it. We’ll handle the location and practice pages, intake path, supporting content, and tracking.
03
The Best Work Moves First
We rank work by likely impact and urgency, ship the highest-value change, check the result, and use what we learn to choose the next move.
New practice launch
NOW
Intake form repair
NEXT
Attorney bio refresh
LATER
CAALA OFFER FOR PERSONAL INJURY FIRMS
At CAALA, we’ll show PI firms where their websites may be losing visibility or inquiries. If you decide to start FirmSite with us at the conference, you’ll save $1,500 over your first three months.
Start with your actual website
We’ll look at how people find your firm, what they see on mobile, and where the path to contacting you gets harder than it should.
See what we would fix first
You’ll get a clear, prioritized point of view—not a generic scorecard or a pile of disconnected recommendations.
Save $1,500 if you move forward
Start FirmSite at CAALA and receive $500 off each of your first three months.
SIMPLE MONTHLY PARTNERSHIP
FIRMSITE FOR LAW FIRMS
Three-month minimum. CAALA offer: $500 off each of the first three months when you sign up at CAALA.
FIRMSITE FAQ
Straight answers about how FirmSite helps law firms improve visibility, intake, and the path to a new matter.
START WITH A USEFUL ANSWER
Send us your law firm’s website. We’ll identify concrete opportunities across visibility, trust, and intake, explain why they matter, and show you what we would tackle first.
A practical first look at your current site and intake path.
